Pyer Moss’s Reebok Collection 4. Photo: Courtesy of Reebok
Kerby Jean-Raymond is preparing to release the fourth and final drop of Reebok via Pyer Moss collect.
First conceived in 2017, Pyer Moss’ Reebok is meant to be a two-shoe, 18-month deal. The project quickly gained traction and evolved into a larger symbiotic relationship between brands spanning everything from sneakers to runway. Five years later, Pyer Moss and Reebok will wrap up the book on their partnership – but not before a final collection, titled “Uzgd,” is due for release on May 12. 11.
According to the press release, this capsule “combines Pyer Moss’s storytelling and aesthetics with Reebok’s rich history of athletic footwear and apparel.” It includes three new colors of the Reebok by Pyer Moss Experiment 4 shoe: green and black, blue and red, and yellow and black. In terms of apparel, yes runners, truck jackets, turtlenecks and similarly brightly colored overalls.
Jean-Raymond – who was Formerly global creative director by Reebok – released a letter reflecting on what both brands have been able to achieve during their partnership.
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“We used this opportunity to not only elevate the Reebok brand as a whole, but also to enhance and provide opportunities for the creative community around us with our new resources in the form of capital.” and distribution. We took everyone along,” he wrote. “We continue to focus on self-awareness, spirituality, and a higher sense of community in all of our work.”
He also made it clear that the door was closed a lot on this project: “This is Pyer Moss Ever’s final Reebok collection. There will never be another.” However, he did promise that “the future is incredibly bright and exciting.”
The highly anticipated Reebok by Pyer Moss Collection 4 will be available at 11:00 am on 12 November at pyermoss.comas Reebok.com/Pyer_moss. Exclusive blue, red and black-yellow colors will only be available on pyermoss.com. See the full campaign in the gallery below.
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