Rhuigi Villaseñor, Bally’s New Man, is hopeful and anxious about the future of streetwear

Rhuigi Villaseñor is a cosmopolitan man of luxury – Birkin collector, McLaren driver, flawless skin, smooth talker – and therefore he was the perfect choice to revitalize the home. Luxury Swiss Bally. When the Swiss luxury house announced they were renting Villaseñor, The founder of the brand RhudeAs the new creative director, he says, social media engagement has increased by 5,000%. “I feel hopeful,” he said in a chat earlier this week. “I feel good.”

And, he said, he was feeling “anxious. I don’t want to feel pressured to meet any expectations beyond our own. He knows the appointment will mean more people than ever will see his Fall 2022 show, which he shared in a video presentation and lookbook on the Paris calendar on Wednesday. On Saturday, he is going to Switzerland to start his new job. At the end of our call, he started singing Adele, like a kind of plea: “Go ee-eee-eee-easily with me, baybay! ”

The fanaticism of Villaseñor’s clients means it doesn’t really matter whether you go easy on him or not. He talks to them often, teaches them, teaches them how to dress. Villaseñor, who has many fans in their twenties and thirties, says, “I’m watching kids who are more aware of how they manage their money – where they invest, whether it’s clothes or stocks or companies.” He calls the collection “Bull Market”. He is thinking about how money, wrapped as it is now in cryptocurrencies and new forms of power and even self-expression, is a kind of culture of its own. Men are learning about money now the same way they started doing streetwear a few years ago, and the way they did about basketball twenty years ago. What a world! Villaseñor wanted to dress his boys for a modern Wall Street, imagine them in dandy suits and big fur coats, a little American Gigolo meeting American gangster. He wanted to encourage the kids to stay alive, so he brought in a new talent to help with his tailoring: Denis Frison, the LA-based tailor who was beloved by Al Pacino. .

Courtesy of Rhude.
Courtesy of Rhude.

When Villaseñor’s new job was announced, it was a bit disturbing that a luxury brand was hiring a “streetwear” designer. Huh! A lot of designers oppose that word, because many people use it as a synonym for “white skin”. Villaseñor knows: “I find that this really reflects the person’s core beliefs, rather than my personal work,” he said of the describer. “If we could find a way to heal, and find a means to understand why [the word ‘streetwear’] means class, and what is the real purpose of calling it ‘streetwear’, then we can find a perfect marriage. “It seems crazy to say this after Virgil Abloh spent more than three years reversing the idea of ​​”street designer,” but when a brand like Bally or J.Crew hires Villaseñor or Brendon Babenzien, they’re not trying to catch up with Bape’s legacy or the heat of Palace, they’re aligning with designers who’ve created an entire subculture around dressing.

Courtesy of Rhude.

His bestsellers are his coin loafers and outerwear — pure American sportswear. In fact, he started this collection from a very commercial location, noticing that young customers were gravitating towards his large nice coats online, in a variety of fabrics, such as such as the overly prominent pink fur trim, borrowed from unused materials from previous seasons. Our high-class luxury prince!

The two best looks, hinting at the craftsmanship Villaseñor would bring to Bally, are the most extreme. One: a DB plaid suit with a leather bomber jacket on top. And two: a faux fur coat with a trapper hat over real blue jeans and a pair of loafers, with a little white sock. Street clothing? Sports clothing? Who cares! KA-CHING!

Courtesy of Rhude.
Courtesy of Rhude.

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