Fashion

Rihanna reveals five Savage X Fenty store locations in US in 2022


Global superstar Rihanna has detailed the locations of five upcoming Savage X Fenty stores in 2022, as the inclusive lingerie brand plans to launch its physical stores across key US cities.

With stores in Las Vegas, Los Angeles, Houston, Philadelphia and Washington DC now confirmed, exact store locations and launch date yet to be revealed – Rihanna / Instagram

“We’re launching in 2022! We’ll (sic) bring you a whole new #SavageXFenty experience with the launch of our brick-and-mortar stores!” said singer and businessman, through a Instagram posted on her personal account on 7/1.

“Can’t believe it’s really the moment, and I can’t wait for you to get this experience irl (in real life)… Our first locations: Las Vegas, Los Angeles, Houston, Philadelphia and Washington DC Watch the @savagexfenty feed for details,” Rihanna continued in a post for her fans.

The social media announcement featured neon-lit storefronts with pops of color and botanical monikers, and lingerie-clad mannequins in windows with pages Savage X Fenty costume.

The store was revealed three months after Savage X Fenty’s co-president and director of design and merchandising, Christiane Pendarvis, appeared on Bloomberg’s “Black in Focus,” where she explained that tradition is the field. central to the company’s strategy going forward, with plans to open independent stores in the US, followed by Europe.

With stores in Las Vegas, Los Angeles, Houston, Philadelphia and Washington DC now confirmed, exact store locations and launch dates are yet to be revealed.

Rihanna founded Savage X Fenty in 2018, as a lingerie brand for all body types, with sizes ranging from XS to 4XL. In addition to Savage X Fenty, Rihanna also launched cosmetics brand Fenty Beauty in 2017 and Fenty Skin, a skin care package in July 2020.

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