If your Instagram feed looks like ours, you’re probably scrolling from post to post about cute Scandinavians wearing candy-colored Acne Studios scarves. And if your brain works like ours, you’re probably wondering how that interface is possible. Sure you could buy that accessory in the first place, but we believe redirecting your inner Scandi is more of an afterthought. It’s a blend of ease and elegance, color and tranquility, luxury and comfort. But don’t take our word for it. Below, three of the aforementioned Scandinavians balance.
VICTORIA SACEANU GREGERSEN
@victoriasaceanu
“There are many people who would describe Scandinavian style as minimalism, but I would say that what is more important is whether a look is well thought out and executed. It’s also about being true to yourself: I’m always happiest when I wear colorful clothes with striking feminine details. It makes me feel like a woman.”
JEANETTE MADSEN
@_jeanettemadsen_
“Scandinavian style is casual, classic, laid-back and fun. We’re not afraid to experiment with new brands or styles; That is why, I believe, we are very quick to find the trend. For me, it’s all about contrast and shade, balancing masculinity and femininity. Bringing an element of surprise — such as a chic bag with a suit or turtleneck boots with a dress — often does the trick.”
MAYA SOUL PAUSTIAN
@mayasoulpaustian
“The cold and wet climate we live in most of the year determines what we wear. But we’ve mastered the elements and made it ‘hygge-luxury.’ During the colder months, I almost always go for the real stuff first (I hate freezing) and build on that with cute creations. Definitely inspiration from the people around me. Subculture and popular culture and older people. I don’t consider myself an ordinary Scandi when it comes to my style — I’m just trying to do things differently. ”
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