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Selling Trump? DeSantis fever is spreading throughout Murdoch’s Media Empire


On Monday, from the pages of his week New York Post pillar, Piers Morgan raises a grenade, pulls out the pin, and throws it in the direction of Mar-a-Lago. “Ron DeSantis is presenting himself as a dynamic and formidable political operator,” said Morgan Written of the 43-year-old Florida governor and supposedly a hopeful 2024 president. “So by pretty much every political metric you choose, this guy is a much better choice to lead the Republican Party to the 2024 election than Donald Trump… He’s younger, fresher, and more excited than the old, rambunctious gorilla who’s turned into a snob, defying democracy. In his kick, Morgan twirled the knife back and forth: “Game over for Donald… It’s time for Republicans to put their faith in Ronald.”

Trump has a history with Morgan, a former British tabloid and transatlantic TV personality who is now disseminating his commentary as part of a cross-platform deal with several Rupert Murdochof stores in the US, UK and Australia. Morgan won Famous Apprentice in 2008 and talked passionately about Trump throughout his presidency, only to become a prominent critic of Trump on January 6. Their relationship began to blossom during a test exchange for the April 25 launch of Piers Morgan Uncensored, in which Morgan takes the obvious and tells Trump he lost the 2020 election. Trump has taken Morgan down since then, so it’s no surprise that Morgan would shoot back. But Morgan’s takedown is entirely in line with the broader message that has recently emerged from the opinion sections of Murdoch’s American newspapers: Sell ​​Trump.

The drumbeat has become apparent with the January 6 hearings dominating the news cycle in recent weeks. “The owner of January 6 is Donald Trump,” The Wall Street Journal Editorial board Written. “Mr. Trump betrayed his supporters by detaining them on January 6, and he is still doing it.” One parcel Editor go even further. “Expectations!” the newspaper urged its members. “The field in 2024 is very rich. You have the government of Florida. Ron DeSantis, former secretary of state Mike Pompeo, former UN ambassador Nikki Haley…The list goes on. All candidates accept conservative policies without minding Don.… Unsubscribe from daily Trump emails begging for money. Then choose your favorite from a new crop of conservatives. Looking to 2022, 2024 and a new era. Let’s make America healthy again.”

There are many other things derived from other people’s posts Magazine and parcel columnist. This is Peggy Noonan: “Trump voter: Call again. Look at facts and facts, be strategic.… Be serious. Move quickly. Let go of the anvil that, in the most buoyant waters imaginable, will sink you to the bottom of the sea.” And Michael Goodwin: “Trump gives the impression that he is stuck in the past and needs a new message. While he’s clearly still a huge power in the GOP, his old feuds and grievances sound age-old, and in 2024, they’re unlikely to spark hope. and the confidence that America desperately needs.” And Rich Lowry: “No other potential 2024 candidate will have to defend January 6 and present the most outrageous claims about the 2020 election, not Ron DeSantis, no Mike Pence, Not Tom Cotton, Not Nikki Haley. If none of these candidates would be like Liz Cheney, none of the events are closely linked to the bonkers events of four years ago. “

Out of all of these articles, Morgan’s column is the best one, considering the wave of DeSantis fever that’s raging through the air (along with prolonged COVID). It doesn’t just come from conservatives thrifty for DeSantis’ youthful brand of anti-establishment warfare and populist populism – though one who is trusted by Ivy League elites — but also from a media sense that the confrontation with Trump could become a major story in 2024. Ultimately, Dexter FilkinsDeSantis’s recent File In The New Yorkers has been the talk of the town. And it includes some color on the rich coverage of DeSantis emanating from Murdoch’s most powerful media mode: Fox News. Cable network helped to push DeSantis arrives at the governor’s mansion — and is delivering national exposure ahead of a potential White House race.

What to do with all this? As someone in the Murdoch orbit said, “Rupert is a pragmatist. He knows better than anyone how to read political tea leaves. It is clear that quite a few people within the organization have begun to challenge the previously advocated collective view of Trump. It is now understood that the gloves have been turned off. When he hits, it just makes it easier for people to hit back.”

Elaborating with a little more nuance, podcaster and former Obama senior adviser Dan Pfeiffer said in a recent appearance on CNN’s trusted source, “The establishment of this entire right-wing media apparatus was designed for one purpose: to elect Republicans to office. And there is a strong current of opinion among some political Republicans and some in the conservative movement that Donald Trump doesn’t have their best chance of winning — because of his role. of what happened before, because he seemed too obsessed with looking back to forward. So this is not a moral statement from Rupert Murdoch’s articles about Donald Trump being bad or the dangers of January 6. They just want another candidate, perhaps Ron DeSantis , in a position to allow them to take control of the White House again, by any means. means necessary. ”



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