Sexy lingerie is back after the pandemic




June 21, 2022

Sexy women’s lingerie fell out of favor during the jogger pajamas pandemic, but from the red carpet to lingerie shows, super sexy lingerie is making a comeback – and now it’s here. more than.

Rihanna helped set the mood with her radical approach to pregnancy fashion – sporting a see-through babydoll dress over a pair of black panties in Dior performing in Paris this winter.


Or have Megan Fox’s completely hidden but invisible Mugler dress over a pair of white panties at last year’s MTV Prize.

Putting your panties on display has been tried by people who like Kim Kardashian, Jennifer Lopez and even fictional fashion icon Carrie Bradshaw on “And Just Like That…”

“It’s a trend we see a lot in pop culture. Rihanna, CardiKim Kardashian – they’ve captured these styles in a very extroverted and truly feminist way,” said Renaud Cambuzat, creative director of Chantelletold AFP.

Underwear brand Chantelle was previously associated with comfort above all else, but it has joined the trend, launching a new Chantelle X line that prioritizes sensuality.

That’s the mainstream vibe across the entire International Underwear Salon in Paris this year ending on Monday – where many are embracing a renewed appetite for trousers and see-through designs.

However, experts say there has been a shift, and this trend emphasizes women wearing lingerie for themselves rather than trying to impress others.

Benjamin Simmenauer, philosopher and professor at the French Institute of Fashion, said: “We are witnessing a return to the rambunctious sexuality of the 2000s – the style that alludes to the archetype of the woman. objectified, but no longer carries the same meaning”.

He added: “The issue is no longer about being ordered to seduce but about a feminist taking back sexual clothing.

– Reinvest in sexy –

Chantelle’s Cambuzat says the return of sexy lingerie marks an adjustment after several years of change in the lingerie business.

“Four or five years ago we joined #MeToo and had a desire to work towards something more respectful,” Cambuzat said.

“The #MeToo battle isn’t completely won, but the field is wide open. There are women and brands that have found legitimate ways to reinvest in ultra-sexy styles.”

The change is evident in the way major brands accept more diversity in their designs and advertising.

Victoria’s Secret – which was considered a symbol of narrow beauty ideals in the past – abandoned the slogan “Perfect Body” and the army of “Angels” in favor of models with plump and beautiful bodies. strong personality like soccer player Megan Rapinoe. .

“We must not confuse #MeToo with purism. A woman may also want to seduce because of her own beliefs,” added Samar Vignals, a French lingerie brand. Aubadethis confirms the need to be “bolder” in the post-pandemic time.

The company, formerly known for its monochrome close-ups of buttocks and breasts, is now running ads that show faces, sometimes looking directly into the lens.

Aline Tran, founder of sexy lingerie store Les Rituellessaid it was necessary to worry less about seduction, and instead, it should be seen as something of power.

“We talk more about accepting our bodies,” she told AFP. “Seduction is a great feminist asset. It allows us to regain control of our bodies and expand our minds.”

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