Speaking about the network expansion, Petr Solc, Brand Manager, Skoda Auto India, “Customer-centricity and customer satisfaction are at the heart of Skoda Auto India’s INDIA 2.0 strategy. The key to this is by expanding our network and becoming closer and more accessible to our customers. Our customer touchpoints, including sales and service outlets, compact workshops, and showrooms are all avenues for us to deliver excellent purchasing, ownership, and maintenance experiences. great. With a lower cost of ownership, industry-leading warranty and maintenance packages, deeper penetration into our network is part of our goal of giving our customers a rewarding experience when they own a Skoda.”
Both products are volume drivers for Skoda Auto India and supporting the same is the company’s network expansion plan. The company has registered to sell more than 50,000 cars and as of 2022 it is indeed the most successful year for the Czech carmaker in India. The manufacturer has doubled its annual sales in calendar year 2021. Furthermore, India is Skoda’s third largest market worldwide.
Skoda’s dealer recovery plan begins in December 2020 with 120 facilities. Strategy India 2.0 then increased that number to 175 stores by December 2021, increasing to 225 this month. The company plans to expand its network to 250 stores soon. These touchpoints include fully digitized, compact showrooms, dealers, sales branches, service centers and workshops.
Also Read: India is currently Skoda’s third largest market. And bigger than China
In addition to strengthening its domestic presence, Skoda Auto India will also boost exports soon. The company has already exported Slavia and Kushaq to left-hand drive markets such as the Gulf and will enter Vietnam in 2024. In addition to Slavia and Kushaq, the automaker now also retails Kodiaq, Superb and Octavia in India. .
First published date: December 20, 2022, 2:42 p.m. IST