Snapchat is hosting a virtual concert starring Jennifer Lopez

Snap may not be particularly interested — at least, not as Mark Zuckerberg made it clear — but the company’s latest experiment certainly sounds like a version of one. The company is partnering with Universal to host a virtual concert featuring Jennifer Lopez and Colombian pop singer Maluma, which viewers can view as their Bitmoji avatars.

The concert itself won’t take place in the Snapchat app, but spectators will be able to access the show by logging into the concert. with their Snapchat login. The user’s Bitmoji avatar will appear as a spectator in the crowd. There are also a number of interactive effects that will be included in the show, including the ability to start a “wave” and trigger virtual laser effects. Lopez and Maluma will also appear as 3D Bitmoji avatars.

The event, scheduled for February 3, is intended to promote the upcoming rom-com Marry me (also starring Lopez and Maluma), and is expected to last about 10 minutes, according to the company.

Virtual concerts have become one of the earliest examples of a experience. From Fortnite in the game often mentioned in discussions about what a final metaverse should look like. And Epic Games CEO Tim Sweeney has said he wants to Fortnite publisher becomes in space. Meta CEO Mark Zuckerberg also concerts in the metaverse, writing last year that in the future people could “teleport in holograms” to attend performances.

But Snap executives spoke about the metaverse very differently. Snap AR CEO Sophia Dominguez in December that the company’s vision for the future is not “escape to another world” but to create experiences that can connect physical space with virtual space. (Snap CEO Evan Spiegel says it’s a little different, last fall about the allergic origin of the word metaverse. “I think the basic concept you know is that the physical world is about to collapse in this backward future where people are going to escape into this virtual world – that’s not the focus for us at all.” he said referring to Neal Stephenson’s Snow Crash.)

What’s less clear is if Snap intends for Bitmoji-led concerts to become a regular event like Fortnite yes (Live streaming platform is powering the technology behind the show). But if the company’s first big foray into the metaverse contiguous experience is a success, it’s not hard to imagine Snap could host more Bitmoji-driven live events.

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