Spotify’s latest experiment encourages users to react to playlists with voice clips

is trying another method to get people more engaged with the platform while harnessing the power of social recommendations. It caused some users in Vietnam to record the playlist’s reaction with their voice. This clip will be shared as a podcast episode.

Those who see the prompt, , which can create one-shot or fragmented voice responses with shorter clips by pausing the recording. They can edit photos and add background music. They will be able to link to the playlist before posting their episode.

Spotify that it’s running tests, though it didn’t reveal how it will moderate logs or whether it plans to roll out the feature more widely. This could theoretically lead to people getting their hands on a sound for the first time, but whether people really want to hit the record button in response to the playlist remains to be seen. see.

Spotify has been tested off and on for years. In a recent test , it published podcast episodes that a user recorded to that person’s profile. That seems like a clever way for the company to leverage Spotify’s friend connections — playlist recommendations from friends are probably more effective than algorithmic recommendations. However, it seems unnecessary to record a reaction podcast to make a recommendation.

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