Substack encourages migration after Elon Musk’s Twitter takeover

Elon Musk’s Twitter Takeover is throwing the media context for a rotation. The future of Twitter still in questionand some users are looking to migrate.

Enter a variety of platforms in the hope of attracting such users. Some, like the Mastodon decentralized communication networkSeeing unprecedented level of interest. Then there are Substacks: subscription newsletter platform no stranger to the controversy itself.

Substack is openly encourage Twitter users to flock toeven set a specified page to allow for a smooth transition. “Turn your Twitter followers into Substack subscribers with just one click,” the description reads.

Screenshot of Substack page with words "Switch from Twitter to Substack".

Making it pretty easy…
Credit: Screenshot: Substack

By clicking the “Switch to sub-panel” button, users appear to be able to import their Twitter lives elsewhere, scrolling through “email lists, texts, and podcast episodes.” Substack also has a page through which Revue . users‘s Twitter newsletter products are about to be discontinued, can move through. Similarly, this option allows Revue writers to import their archive, mailing list, and payment information – we do not completely sure what it means to comply data protection laws like GDPR not yet, but follow Substack’s Privacy Policy you can contact Substack ([email protected]) for a copy of your personal information, to potentially “correct, delete or limit processing.”

In a blog post detailing what the transition might look likeSubstack encourages ways for existing Twitter users to promote their newsletter, offering tips like “Link your Substack in a pinned tweet” and “Update the link in your Twitter bio”.

Hamish McKenzie, Co-Founder of Substack and a former Tesla employee between 2014 and 2015, publicly discussed the state of Twitter – and promoted the emergence of its own platform – in several tweets and one post. for Substack message. He reveling in a tweet called Substack “opportunity”.

“We don’t think Twitter is going away anytime soon, nor should it. It has its uses and even cage matches can be fun. But it’s time for a real alternative. work – a place where people, not machines, have control; a place where writers and creators can generate a reliable income from the work they do on the platform; a place where conversations Important conversations can take place with nuance instead of irritation,” he wrote in his post for “On Substacks“.

Substack has also been keeping an eye on Twitter users with Launch of Substack Chat, a feature announced yesterday. The new “community space” built into Substack allows writers and creators to chat with their followers via Substack iOS app. Chat doesn’t mirror Twitter much because it replicates a basic Twitter function: chatting continuously with other people online.

In recent years, Substack itself has seen a backlash against its stance on content moderation and “freedom of speech”: two words that Musk especially likes, also. Many Substack creators have step out of the platform because of harassment, abuse and misinformation. In March 2021, a representative for Substack told Mashable that they would maintain a “strict approach to content moderation”.

And still, Substack may now have a chance to garner hundreds of millions of Twitter followers. It seems to have succeeded in doing so given the confusion and irritation surrounding Musk’s Twitter connections.

Some Writer and journalists for examplea demographic that has long dominated Twitter – announced the move to Substack, including Washington Post technology category Taylor Lorenz, the Twitter username of the person that now says “SIGN UP SIGN UP MY SIGN UP”. Lorenz tweeted about her newsletter, writing, “Not sure what will happen with this app.”

Elsewhere, people have declared their intentions and experimented with creating change.

if do not have all discussions about Twitter alternatives, there is a big chance that more people are likely to stay. If nothing else, doing so is possible a way to get people to subscribe to your Substack.


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