Fashion

Surf Piping Hot brand joins UTS for sustainable seaweed fiber


As the search for planet-friendly materials continues, Australian surf and fashion brand Piping Hot on Tuesday said it has linked the University of Technology Sydney (UTS) in a relationship. collaborative research to develop a sustainable fiber made from seaweed.

Image: Pixabay / Public domain

It said it had “commissioned this innovative biomaterial research as a key investment in its mission to clean oceans”.

Starting this month, UTS climate scientists “will fabricate a prototype fiber developed in response to Piping Hot’s ambition to protect the oceans for future generations. The bio-based solution will sequester carbon from the ocean and reduce the environmental impact of synthetic fibers.”

The company can hardly be described as unambitious when discussing this development, seeing it as something that “could transform the global polyester industry”.

The 47-year-old brand is all about the Australian coastal lifestyle and the focus on ocean health makes sense from that point of view. It said it was “on a mission to protect the oceans” and that its focus was on “transparency, circularity and recyclable materials”.

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