T-Mobile is promoting 5G internet at home by driving a truck in circles

This overly subtle message comes with an offer for Comcast customers, tempting them to switch T-Mobile’s 5G Home Internet Service for $25 per month (provided you have a “qualified voice line”). It also underscores the importance of fixed wireless broadband to T-Mobile as it seeks to capitalize on its initial lead in 5G and spin off the cable company’s home internet business. .

Some of T-Mobile’s concerns for home internet are thanks to a condition of its Sprint buyback. In exchange for reducing our wireless carrier competition, the company promised the FCC that it would provide cheap wireless internet to half of the US population by 2025. But that’s not must be all about merger promises — in its final earnings release, T-Mobile cited home internet as a successful tool in acquiring new customers and increasing average revenue per account. It’s the financial way of saying “make more money from you”.

T-Mobile took aim at a particularly easy target in Comcast. For starters, Comcast’s MVNO wireless service runs on a competitor’s network: Verizon. Comcast is also, as T-Mobile would like to point out, rated consistently with Negative Net Promoter Score. It is as natural for most Americans to hate Comcast as hating the Patriots.

At the last count, T-Mobile had More than 2 million customers use the internet at home, but there are still quite a few ways to go; the company hopes to have 7 to 8 million subscribers by 2025. And in our test, 5G home network was promising but in the end too unreliable where we tried it. No number of billboard trucks will save a bad service.


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