TAB, Australia’s largest omnichannel betting brand, today released the first version of its highly anticipated new App, helping players place bets faster and simpler as part of the transition. Digital betting company.
Today’s release is the first of many upgrades of By TAB Digital betting experience includes:
- 9 seconds faster to place win and bet.
- Add Sky Racing and Sports Vision to the bet slip so customers no longer miss a live moment.
- Upgraded Venue Mode so customers can access more offers when placing bets at TAB’s 4,000 locations nationwide. In fact, you can check out your nearest local and see what’s on offer, including meal discounts and TAB provides.
- New personalized homepage for easier access to personal betting information.
- A new technology platform will speed TAB’s product development by 160% and the FastTrack approval process from 4 weeks to 48 hours.
- TAB is also working on new products – a social betting function and many of the same races will land before Christmas, along with new features for Same Game Multi.
“We promised our customers that we would deliver a faster, simpler, and better personalized App ahead of Spring Festival features, and we delivered on time.” I said.
“We want our customers to be obsessed with everything we do and this is the first of what will be regular upgrades to our App to transform the digital betting experience for players. Betting.”
Mr. Rytenskild said the first upgrade of TAB app over two years will make it easier for bettors.
“We listened to our customers and our new App was developed based on punters’ feedback. Betting is faster and easier and bettors won’t miss a second of live race visibility while they place their bets. “
The new app is part of a brand new digital platform for NAVIGATION.
“Shaking Technology will allow us to update our Apps every two weeks if we want to. We will continuously transform our digital experience to be the best for Australian bookmakers. “
Tabcorp customer manager Jenni Barnett said TAB’s product team has been working on the next phase of TAB’s digital upgrade.
“Today begins a new era for TAB Customers. The new app is live now and we’re working on upgrading it – no setup and forget for us,” she said.
“We will have two new products to market before Christmas, and there will be more App upgrades over the next year. Everything we do is focused on giving our customers the best digital betting experience possible.
“I’m excited about the opportunities we can bring over the next 12 months.”
Tabcorp Chief Information Officer Alan Sharvin says the Flutter platform has changed the way TAB can bring new products to market.
“We have revolutionized the way TAB develops digital products,” he said.
“Using the Flagship platform has allowed us to increase our go-to-market speed by 160%. We used to have multiple codebases running at the same time – now we’ve streamlined them into one that ensures we can get product out faster than ever.
“We currently have the ability to upgrade the product every two weeks if we want to. Flutter is used by some of the biggest brands in the world and we are delighted to be the first Australian betting company to use it. This accelerates our Product Development opportunities. “
Mr Rytenskild said the App will build TAB’s reputation as Australia’s most trusted betting brand.
“TAB is Australia’s most trusted betting brand and we care about our customers. We are continuing to develop our tools to ensure our customers have access to all the support they need and that our staff have the technology to provide a safe betting environment. “
*For existing customers only. 2nd Racing Bet. Except SA & WA. T&C is applicable. Responsible gambling.