Fashion

The French Federation is about to elect Bruno Pavlovsky as the new president


France’s Fédération de la Haute Couture et de la Mode (FHCM) is getting ready to elect Chanel senior executive Bruno Pavlovsky as its next president at the next general assembly on July 1.

Bruno Pavlovsky – Chanel

Currently, Pavlovsky, Chanel’s president of fashion, is the only known candidate to succeed Ralph Toledano, who will retire after three terms as president.

Under the rules of the Federation, the French haute couture regulator, FHCM’s executive committee will recommend a candidate for its full management committee. This second committee consists of 18 members, including luxury brands such as Christian Dior, Chanel, Givenchy, Hermès, Isabel Marant, Agnès B, Leonard Paris, Maison Margiela and others.

Pavlovsky’s election will be seen as a continuation of the policies of his predecessor Toledano, and of the League executive chairman Pascal Morand.

Since Toledano’s election in 2014, a quartet of senior executives including Pavlovsky, Guillaume de Seynes of Hermès, Francesca Bellettini of Saint Laurent and Sidney Toledano of LVMH, have jointly guided the federation.

Successful consolidation of their main goals – to strengthen Paris as the famous fashion capital; supporting a new generation of talent; and built a world-class fashion design and management school at IFM. Last week, Sidney Toledano was elected as the new chairman of the IFM board.

The federation also successfully digitized Paris Fashion Week, linked it to Launchmetrics, and increased its Instagram followers from zero to over 700k.

Pavlovsky is considered an active operator who has been a strong supporter of the French fashion eco-system.

Notably, he’s also won critical acclaim for 19M, a colossal hub north of Paris that unites fashion arts and skilled crafts under one roof – and secures the future of surname. Owned by Chanel, 19M remains open to all couture and couture brands in Paris.

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