The Incredible TikTok Success Story of Dermatological Favorite Brand EltaMD

EltaMD has always had the potential to be one of the great brands: The brand has been around since 2007 (although it originally started as a wound care company in 1988) and its products are sold at retailers such as Dermstore and Bluemercury. Prices peak around $60 for face serums, though most hover around $30. The formulas are simple yet effective and highly recommended by many dermatologists. But with its simple packaging, EltaMD is not something kids might call #aesthetic.

Echo Sandburg, brand director of CP Skin Health and EltaMD said: “As a professional skin care brand with a deep medical heritage born of wound healing, their brand personality. I’m not flashy or trendy.” “EltaMD, has long been one of the best-kept skincare secrets – and it shouldn’t be.”


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