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The MSCHF Big Red Boots are everywhere. We have questions.


If you have questions about the big red boots all over your feed, you’re not alone.

First, they’re officially called Big Red Boots, and yes, they’re real and available for purchase. MSCHF, the art collective that created Big Red Boots, is bold about its latest product, but here’s what we know.

What are Big Red Boots?

Big Red Boots are oversized cartoon boots recently spotted by influencers and other fashionistas that have gone viral for their ridiculous looks. Like Crocs’ evolution from goofy dad shoes to a sarcastic fashion statement, Big Red Boots are both trendy and a subversive of trends.

The short answer is that they are big cartoon boots. The long answer is that they criticize the mass consumption of capitalism and the impermanence of trends. More on that below.

Who is the creator of Big Red Boots?

Big Red Boots is made by the arts collective MSCHF. According to its website, MSCHF “subverts popular/popular culture and corporate activism as well as tools for criticism and intervention.”

The collective is also behind the “Satan Shoes” collaboration with Lil Nas X, aka the Nike Air Max 97 sneakers that contain a drop of blood in an air bubble. Nike sued(Opens in a new tab) MSCHF for illegally selling Nike Air Max 97 sneakers.

No information on how yet Boots(Opens in a new tab) from Explorer Dora feel about his shoes being copied.

Why is MSCHF selling Big Red Boots?

The description on the product page says: “The Overton aesthetic window continues to expand towards the unreal.” In other words, this aesthetic reflects the increasingly fused virtual and real worlds. “The constant blend of virtual aesthetics and IRL leads us to pursue supernormal stimuli. When half of the sneakers we see on social media are visuals, we expect an opportunity. unrealistic facility. Big Red Boots are VR chat shoes.”

Hopefully, that clears things up.

What are Big Red Boots made of?

Big Red Boots are made of TPU which is what many phone cases are made of, rubber, outsole and midsole with EVA foam. EVA are similar things made from Crocs. So yes, the boots are bouncy, a bit soft and maybe fun to chew(Opens in a new tab).

How much do red boots cost?

They cost $350, depending on your taste for fashion that’s reasonably priced for a pair or boots, or ridiculously expensive for novelty rubber boots.

Where can I buy Big Red Boots?

You can buy them on MSCHF.com(Opens in a new tab) and the MSCHF Sneakers app.

When are they available?

Big Red Boots will go on sale to the public on February 16 at 11 a.m. EST.

Help me, how to remove Big Red Boots?

Good question. Some people have Fight(Opens in a new tab) With this one. Try enlisting a friend or two to help. Alternatively, you can wear some kind of grip sock underneath to help the rubber boots slide off.

How to style Big Red Boots?

Another great question! Wear with colorful baggy pants like the IMG model Kaye’s wisdom(Opens in a new tab). Or tuck your pants into them and complete the look with an American flag sweater, like Jannik Diefenbach aka @jaadiee(Opens in a new tab)of the grandfather. With big cartoon red boots, the possibilities are beyond your imagination.

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