CHENNAI: Goodfellowsone start up was launched on Tuesday, claiming it can offer seniors anything a grandchild would do and the venture has raised seed money from industry giant Rata Tata for this premise .
At a time when millions of elderly people in India are living alone, due to loss of a partner or family move, there are various startups serving their daily needs, but there is no loneliness. Come on, the startup noted as it launched in Mumbai on Tuesday. featuring Ratan Tata, artist Shriya Pilgaonkar, content creator Viraj Ghelani and others.
Founded by Shantanu Naidu (general manager at Ratan Tata office), Goodfellows, couple Elderly with young graduates to form meaningful friendships, it took six months to successfully complete the beta and is now available in Mumbai with Pune, Chennai and Bengaluru as the next target cities.
During the pilot phase, Goodfellows said it received interest from more than 800 applications from young graduates looking to work at Goodfellows. A group of 20 people was selected from there to provide companionship for the elderly in Mumbai.
The team took part in several rounds of testing and several internal psychological tests to select the best graduates, it said.
Most of the money raised is currently set to be used for the expansion of human capital (young groups). In addition, the startup also hosts monthly events for seniors and their ‘good friends’.
“The intergenerational relationship created by Goodfellows is significant and is helping to solve an important social problem in India. I hope the investment will help the young team at Goodfellows grow,” said Ratan N Tata, president emeritus of Tata Sons.