Volkswagen’s car brands have halted all their paid operations on the social media platform Twitter, which is owned by Tesla CEO Elon Musk. Volkswagen Group said it was pausing paid advertising on Twitter until further notice following Musk’s takeover of the popular microblogging platform. This means that brands like Audi, Volkswagen, Seat, Cupra, Lamborghini, Bentley, Ducati and Porsche have stopped advertising on the platform.
Reuters cited a volkswagen spokesperson, who said that all brands have followed the parent company’s authorization to cease paid practices on Twitter. He also reported that audio also chose to stop organic activities, including live posts, and only respond to customer inquiries on the site. The Volkswagen Group-owned luxury carmaker said it was closely monitoring the situation and would decide next steps depending on developments. Interestingly, Audi hasn’t tweeted on the platform since November 1 after tweeting almost every day before that. Surprisingly, the move comes after Elon Musk took ownership of the social media site in late October.
The Volkswagen Group auto brands are not the only automakers to have stopped advertising or their activities on Twitter. Stellantis has also paused advertising on Twitter, while General Motors has halted all activity on its brands’ websites. These automakers did not directly say that their move to cease their paid and organic Twitter operations is related to Elon Musk’s acquisition of the platform, but a timeline of developments. show that. In addition, the controversy that erupted after Musk took over the platform seems to have influenced the automakers’ recent decision to take a break from Twitter. It is clear that major global automakers are fleeing the ubiquitous social media platform amid restructuring.
Date of first publication: November 25, 2022, 09:34 AM IST