Walmart will add a perk to its membership program in September to make it a more real competitor to Amazon Prime. The retail giant has signed an agreement with Paramount Global to add its streaming service arrive Walmart + starting September. Walmart+ members, currently paying $12.95 a month or $98 a year for free unlimited shipping on orders over $35 across US, will also get a free Paramount + Essential subscription. Walmart membership prices will remain the same, just that the service will now come with an answer to Amazon’s Prime Video.
The Paramount + Essential plan typically costs $5 a month or $50 a year and streams content with “limited commercial disruption.” Paramount’s streaming service offers shows and movies from various production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, and the Smithsonian Channel. It also streams every CBS Sports event and gives users access to the CBS News Streaming Network and to all local CBS stations nationwide.
The Wall Street Journal reported earlier this month that Walmart was holding talks with Walt Disney Co., Comcast Corp. and Paramount Global executives to discuss the possibility of a partnership to make one of their streaming products available to members. Walmart and Paramount reported agreed to a two-year partnership that would give Walmart+ members access to the ad-supported streaming service. The first 12 months will be an exclusive partnership between the two, though it’s unclear what will change as they enter the second year of the deal.
Walmart says its membership program has shown positive month-on-month growth since its launch in 2020. Paramount also said recent report that its streaming service was doing well and that it added 3.7 million subscribers in the second quarter of the year even after pulling out of Russia. The partnership could boost their numbers even further, though we’ll likely have to wait until the companies release their earnings results later in the year to know for sure.
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