Fashion

Wrangler launches classic and beloved denim collection


American denim brand owned by Kontoor Brands Wrangler announced the launch of a new curated collection of classic denim and shirt fabrics on Tuesday.

Wrangler launches classic and beloved denim collection – Wrangler

Celebrating the brand’s 75th anniversary, the ‘Wrangler Reborn’ collection features items from the 1950s to the 2000s. It aims to highlight the resilience of Wrangler denim and the brand’s commitment to in creating quality products that can be passed down from generation to generation.

The most prominent pieces of clothing in the collection were originally built to ensure durability and longevity for the cowboys of the American West, adopted globally in the 1960s. Styles include the brand’s best-selling jean styles – the 13MWZ Cowboy Cut jeans, known for their durability, quality and authenticity – as well as the Cowboy Cut 0936, which have a slim silhouette suitable for today’s modern cowboy.

“The arrangement of the products in this collection as we celebrate Wrangler 75th anniversary really takes us back in time to key moments in our history, while clearly focusing clear cultural significance of authentic, durable denim, past, present and future,” said Vivian Rivetti, vice president of global design at Wrangler.

“Wrangler jeans are a timeless value and a favorite for generations, and this collection appeals to denim chiefs, longtime Wrangler fans and young vintage lovers alike, demonstrates the importance of our heritage and proves that this collection truly is a collection for all time.”

The collection is part of the brand’s sustainability mission ‘WeCare Wrangler’, which contributes to circulation in the fashion industry by taking older pieces of denim fabric, some of which may have fallen on landfill and allow them to be resold and re-loved.

Going forward, to further its commitment to sustainability, Wrangler will introduce Earth Jean this month, to celebrate the planet and its drive to create a more sustainable future.

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