Ready for some more soccer. The streaming service has acquired the rights to the NFL’s Sunday Ticket package, which provides access to out-of-market games that air on FOX and CBS every Sunday. DirecTV, the current home of Sunday Ticket, has since 1994, but this bundle will move to Google’s streaming service next season.
Sunday Tickets will be available as an add-on to YouTube TV subscribers or as a standalone option on the Primetime YouTube Channel, an a la carte service offering . YouTube has yet to reveal how much it will charge for the Sunday Ticket. The Sunday Ticket plan for the 2022 season on DirecTV starts at $294.
YouTube and the NFL have not announced the terms of the agreement. Based on , YouTube will pay $2 billion per year in a 7-year pact. That’s about an extra $500 million per season that DirecTV is paying. However, DirecTV is between 1.5 million and 2 million people signed up for the Sunday Ticket, and it’s been at a loss for years.
In , the NFL said, and “YouTube will work together to identify additional ways to support the distribution of NFL Sunday Tickets at commercial establishments such as bars and restaurants.” The Journal suggested that it could lead to YouTube paying the league an extra $200 million a year.
The NFL and YouTube have been partners for several years, since the league’s main channel launched on the platform in 2015. Two years ago, YouTube TV subscribers had access to it. NFL Network and NFL RedZone. Those content will be on YouTube TV under the terms of the expanded treaty. Additionally, the two sides will grant select YouTube creators access to some of the NFL’s hit events for content opportunities.
The Sunday Ticket Deal is a major coup for Google. YouTube TV is already home to other sports networks, such as those from the NBA and MLB, but having the exclusivity to a bundle that offers many off-market NFL games is likely to draw more users to YouTube. with streaming services. Amazon Prime Video has an 11-year contract to The game starts in this season. Apple is also pushing further into live sports, with a 10-year deal to stream every game of the US Soccer League via Apple TV. starting in 2023.
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